TPE23 Trade Show

Signage & Environmental Graphics

Signage and environmental graphics for TPE23 | Total Product Expo, a B2B trade show for independent retailers held every year at the Las Vegas Convention Center.

Exterior of Las Vegas Convention Center with large TPE23 magnetic signage above sponsor wall clings covering glass windows.

Each year, we develop unique visual identities for our show signage to stay relevant and drive our marketing strategies. This year, I crafted a visual identity that is fun, bold, and dynamic, bringing a fresh and exciting energy to our brand.

Show floor entrance unit

Using geometric shapes and a dark neon color palette, I created a flexible visual system for print and digital applications. This expedited production, allowing time to catch errors, and ensured high-quality graphics across all platforms and sizes.

Product Spotlight structure with sponsor logos featured on front wall
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