TPE22 Campaign

Our goal for the TPE22 marketing campaign was to create a vibrant and engaging aesthetic that would captivate independent retailers and exhibitors. The visual identity we developed for this year's campaign seamlessly transitioned into the show signage, with only minor adjustments such as replacing photos of exhibitors and attendees with models. This extension of our marketing visual identity ensured consistency and bolstered strong brand recognition across all show graphics.

We applied market segmentation to target our audience more precisely, addressing tobacco retailers and vape/alternative retailers. We used color to signify these segments—red for tobacco and blue for vape/alternative products. This color coding was also reflected on the show floor, with red carpet marking tobacco booths and blue carpet indicating vape/alternative booths.