TPE21 Trade Show

TPE21 made history as the first trade show to return to the Las Vegas Convention Center since the onset of the COVID-19 pandemic. This groundbreaking event presented significant challenges, requiring us to navigate uncharted territory with no prior experiences to reference. However, our close collaboration with Nevada state officials was instrumental in approving our comprehensive safety plan, reassuring everyone that we were paving the way for a secure and enjoyable event.

As the first major trade show in Las Vegas in over a year, our top priority was ensuring a safe, clean, and engaging environment where buyers and sellers could reconnect and conduct serious business. We implemented extensive on-site safety measures, including sponsored hand sanitizing stations, mandatory masks, and continuous cleaning throughout the venue. Clear signage was strategically placed to inform and guide everyone on the enforced safety procedures.

The show’s visual identity showcased smoke flowing through wood slats, creating a vibrant and energetic theme that established a lively and dynamic brand presence. The contrasting and striking duotone effect made the identity memorable and eye-catching. We continued using the duotone color scheme that was first applied in the show marketing campaign. This helped visually reinforce the correlation between the red carpet for tobacco booths and the blue carpet for vapor and alternative product booths.

Through meticulous planning, innovative solutions, and transparent communication, TPE21 succeeded and set a new standard for trade shows in a post-pandemic world. We created a model for future events, proving that large-scale gatherings can be safe and highly productive with the proper precautions.

TPE21's Industry Night Party, held at Drai's Nightclub, was renowned for its elevated experience, featuring indoor and outdoor areas to accommodate social distancing. We developed a distinct brand identity for the event, designed to evolve over the years. Coordinating with Drai's AV team, we provided logo graphic assets displayed inside the club and on the exterior of the Cromwell Hotel, enhancing the event's visibility and branding.